Monday, August 30, 2010

LAN Services introduces New Winery-Specific Features for Online Wine Retail Store

Anything related to wine is special and needs extra-ordinary treatment. Like their customers’ aristocratic natures and ultra-sensitive taste buds, winery-owners often need specialized equipments and in modern days, customized software solution. LAN Services, the maker of 24SevenCart online shopping cart solution, is introducing a host of new features in the shopping cart system to meet certain specific needs online wine retailers.

“Our winery solution goes far beyond the regular process of integrating Microsoft Dynamics RMS with the online store. These new features are the fruits of our months of business analysis exercises to find the pain-areas in the online wine retailing business”, Mr. Anil Jindal, CEO of LAN Services pointed out. “We know how to present your wines, how a buyer searches, what you need to bring them back; we have covered everything in our winery solution”, he added.

The winery solution powered by 24SevenCart offers various wine industry-specific features. For example, the front-end website is equipped with a collection of filters and sort mechanisms that help the buyer find the exact wine based on price range, grape varietal or location. There are options to add additional filters or customize the sorting mechanism. The solution also offers an extensive module to manage wine club members’ portfolios, their purchases, friend list and so on. Since wine is considered an excellent gift for all occasions, 24sevencart powered winery store solution gives adequate option to manage and send gifts to multiple recipients too. Furthermore, Winelink (the application that integrates Microsoft RMS with the online store) synchronizes every customer’s details from the web store to the POS in the physical location.

Mr. Jindal also added, “The best part of our solution is - it’s truly affordable and 100% customizable; the winery solution can be integrated with various other third-party applications.” Some leading industry experts and marketers confirmed that the very flexibility in the entire solution makes it distinct from various other similar solutions available in the market today and this approach alone make a major difference when the retailer will sell his wines using 24SevenCart winery solution powered by Winelink.

For more info log on http://www.24sevencart.com/wine.htm

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