Monday, December 27, 2010

Online Store For Microsoft Retail Management System (Dynamics RMS) Retailers


How many times do you look at the “discard” row of your store? I mean the row of your retail store that displays the least sold products? Well, I bet whenever you look at it, you sigh. Wish you could sell them!

Now let me ask you something else. How many times do you feel that if you had more customers, you would have sold your HOT-CAKE product ‘X’ in truckloads? I am sure many times. But, you can’t as you do not have many customers!

These are some of the day-to-day scenarios for retailers like you using Microsoft Dynamics RMS to manage your physical store. You have an excellent system in place in the form of Microsoft Retail Management system but you do not have the necessary means to augment sales. You have saved time and resources by using Microsoft Dynamics RMS, but you haven’t capitalized its other capabilities. Besides managing your retail business, what Microsoft Dynamics RMS offers is the ability to integrate an RMS shopping cart for your business.

Yes, using an RMS integrated online store solution, you can give your Dynamics RMS wings – you can take it to places!

A Microsoft Dynamics RMS integrated online store can take the item information (including your inventory) from your RMS and publish it on the web site. Once an online buyer visits your store and purchases a product, the RMS shopping cart gets the order details downloaded in the RMS. Isn’t it just amazing? What you need simply is to start an RMS integrated online store powered by an RMS shopping cart like 24SevenCart.

So, more worries for unsold products or selling more products to new customers! You can now tap and reach any customer on the web and make multiplied profits!

Sunday, December 19, 2010

Online Retail Store: Will It Dictate Business Terms In 2011?

Greater number of shoppers’ preference to buy online than going to a brick-and-mortar store has given the online retail industry a tremendous boom.

Where are you planning to shop this festive season? When more than a thousand Americans were asked the same question as a part of a shopping survey, a good 74 percent of them said that the best and the easiest way is to shop for gifts online because they are sure of getting the best deals and heavy discounts on a variety of items. Although a good number of shoppers still feel that brick and mortar retail stores offer best deals and season concessions on a wide variety of items, the retailers who are operating both the type stores are actually the bulk of the booty. For these retailers, the online retail stores help driving foot-traffic to their brick and mortar store.

The difference in opinion on whether you should buy from an online retail store of a physical one, is not something new. For quite some time, the consumers in the country are divided in their preference over online shopping and shopping from physical real world stores. However, what is different this year is that never before, such a high percentage of people voted favoring online shopping stores. 52 percent people said that the best deals are available online and this means that only 48 percent people prefer buying from brick and mortar stores, as they believe that they will get the best money saving deals there.

Out of those who prefer online retail store, 54 percent said that one of the main reasons for their preference is that shopping for gifts online prevents them from over-spending, thus, keeping them within their budgetary limits.
The time of online shopping store has come and has come in a big big way. Retailers, including large-scale departmental store operators have adopted aggressive online marketing and selling strategies to enhance their sales and make the most of the current trend, the marked increase in the number of online shoppers. The only hitch is the absence of holiday and festive spirit that manifests itself in shopping from real world shops and selling units. Nevertheless, powered by the meteoric rise in the popularity of social-media networks, more and more shoppers are driven towards online retail stores and they enjoy the festive mood even in the virtual world.

The shopping season is just halfway through and already the shopping records and sales figures are climbing to new heights. Record sales on cyber Monday and subsequent voluminous sales on everyday as the month of December passes, online retail store sales are rapidly growing across all markets from apparel to books to cosmetics. Even sports goods and wine retailers are also enjoying the fruits bulging online sales. Surely, as experts predict online retail will dominate the global in 2011 and beyond.

Wednesday, December 15, 2010

Shopping Season Kick Starts With Booming Online Retail Sales

For online retailers, the year-long wait is over as the shopping season is in full swing now. Despite a sluggish recovery, there is no shortage of enthusiasm for online shoppers who are already on a buying spree. Thanks to flexible and innovative strategies of online retailers, the web shoppers are finding it more convenient to shop online.

Around 72 percent of the 2000 shoppers interviewed in a survey conducted by a renowned online retail platform provider in the United States said that this holiday season, they are planning to shop for various gifts and items online, instead of the regular brick and mortar stores. The reasons for this shift in preference largely because of the following:

• Ease of buying (79%)
• No need to queue up (72%)
• Option to compare products through comparison sites (63%)
• Attractive deals and discounts (61%),
• Vast collection of items (51%)
• Efficient customer service (50%)
• Fuel savings (49%)
• Free or low-cost shipping and lower sales tax (36%)

In fact, a good number of them had begun their shopping before Thanksgiving itself and the sales on Cyber Monday marked a new record. Only 2 to 4 percent consumers said that they would begin after December 15 and a good percentage is going to wait for more lucrative online shopping deals and discounts to complete their holiday gift shopping.

Though they follow a single point agenda of buying the best product from a online shopping store, the shoppers are to an extent divided in their preference as to what do they expect from an online shopping store before deciding to shop from there. Comparison-shopping is the buzzword as 63% shoppers affirmed that they would make their purchases from 3 to 4 different sites and 23% said that they would consider 6 to 7 web sites. The factors that will influence their website decision include lower prices (69 percent), deals and discounts (65%), site loyalty or previous experience with the online retailer (32%), amongst others. Many online shopper prefer sites that have return policies that are pretty much flexible (26%), have positive customer feedback (20%) and even give away freebies with purchases (15%).

Books, video and audio stuff dominates what with more than 54% of online retail store visitors preferring them to other things followed by Electronics at 50%. Food items, cards, furnishing items, jewelry and fashion garments and accessories are amongst other preferred gift options for shoppers this holiday season.

However, 28 percent of shoppers still prefer to shop from regular high street stores and they have some unique reasons for continuing the tradition. The majority prefers seeing the thing physically before making the purchases while 25 percent people just love the feel of shopping in stores, braving the crowd and enjoying the festive spirit. Naturally, the 75% of those 28% brick-and-mortar lovers are the real ‘unconverted’ customers of online retail store owners and next hurdle for these ecommerce store owners is to convince these people to shop online instead of buying from physical shops. Again, the name of the game will be to innovate, attractive and more useful for their online customers.