Monday, October 25, 2010

RITE And LAN Services Form Strategic Alliance: Ecommerce Retailing

Minnesota’s Retail Information Technology Enterprises (RITE) and California’s LAN Services, LLC are joining hands to bring out a new application that would augment the use of “Gift Cards” with RMS integrated web stores.

The deal has not only commercial significance for both RITE and LAN Services, but it is also a breakthrough in optimizing the needs of retail customers shopping online. Rick Feuling, the president of RITE explained, “The RITE Gift application, an application that helps manage gift cards on Microsoft Dynamics Retail Management System (RMS), is now integrated with an ecommerce platform thanks to the development team associated with 24SevenCart. With RITE Gift application integration to 24SevenCart online store system, a customer can redeem gift cards across multiple locations or from the web store. He/She can now conveniently pay for a purchase using their existing gift cards at the store or online. “

A retailer using Microsoft Dynamics RMS can accept gift cards at one location or across multiple locations. It makes it easy to create and redeem gift cards. For the shoppers, they can redeem it fully or partially whenever they make a purchase at the store. For retailers who otherwise pay the credit card service providers hefty fees for gift cards, this option will be a money-saver.

24SevenCart ecommerce solution helps retailers by taking their Microsoft Dynamic RMS based inventory online and establishing an RMS integrated ecommerce store. The RMS retailer can easily upload items or download orders to and from the online store quite easily.

“We have built a synergy in gift card processing for RMS users,” said Anil Jindal, CEO of LAN Services, “A Gift Card created at the store can now be redeemed at the physical store and/or at the retailer’s website. Moreover, the online shoppers can pay for their orders using either credit or gift card or both.”

LAN Services is known for their high-end applications for Dynamics RMS and POS 2009 and RITE is popular for their total computerized solutions for retail industry. Be it the RITE Gift and Biometrics or LANS’ 24SevenCart shopping cart, their products have been widely accepted by retailers. Now, with the integration of their major products, which would complement and enhance the performance of each other, online shoppers will have more options to exercise and ultimately, the retailers will succeed in reaping higher profits.


About RITE:
Headquartered in Sartell, Minnesota, Retail Information Technology Enterprises (RITE) provides complete Point of Sale solutions to retailers. From POS software and hardware through professional installation, training and support, RITE has everything to offer to run a successful retail business. For further details on RITE, please visit:
http://www.rite.us


About LAN Services:
A decade in the information technology market and with numerous satisfied customers, LAN Services, LLC (a Microsoft Certified Partner) has now an enviable list of worldwide clientele. Besides the 24SevenCart online store solution, LAN Services has also developed complete business models for e-retailing, point-of-sale solutions, Social networking, Price Comparison Engines, intranet portals and online marketing.
http://www.lanservices.com

Wednesday, October 20, 2010

Get a Multi-Store RMS Integrated Shopping Cart Solution

Price, customization and features – are the three things to consider while selecting a multi-store RMS integrated shopping cart solution

Microsoft Retail Management system offers some amazing features to manage retail business. The RMS application, esp. the RMS headquarters offers features to manage multiple stores in an unprecedented way. A multi-store version of an RMS integrated shopping cart takes full advantage of these features of RMS HQ and gives the retailer a complete command over different stores both individually and in a collective way.

However, to select the best multi-store RMS integrated shopping cart, you need to start with care. Frankly, most of the RMS integrated shopping cart providers see an affluent customer in the retailer who wants the multi-store version and they conveniently ask for an enormous sum. So, the pricing of the solution should be reasonable with the additional prices for each individual store integration should be clearly defined.

Ask the vendor to give a real-time demo on multiple stores and check how the ordering system works. Ideally, multiple orders should get processed simultaneously in different stores and the web integrators should be developed in such way that the communication between the RMS integrated online store and every POS systems and the headquarter should be completely synchronized.

Finally, the multi-store RMS integrated shopping cart solution should be 100% customizable to support your business specific requirements. This is no mean a solution and being a retailer if you want a certain feature, the solution provider should be able to develop that at a reasonable cost. At the end of the day, the solution should be primarily what you want for your business rather what the service provider offers.

Monday, October 18, 2010

Top 10 Ways Make Your Online Customer Buy Twice

It is easy to sell first time, but equally difficult to sell every time. The biggest challenge for online retailer is not to get the site up and running; the most grueling part is to make your customer buy the second time. In fact, the success or failure of an online retail store depends on the how many first time customers return for the second time and subsequent times. The more returning customers you have, more likely you are to stay in the market and earn profits. Therefore, as an ecommerce storeowner, you must know the things that make your online customers visit and buy from your store on a regular basis.

Top 10 hacks that can make your customers comeback to your store are:

Easy user interface – Give an easy interface to find your products with proper filter, sorter and search options. If they find it easy to locate their products, your customers will avoid going elsewhere.

Offer coupons to your customers – If I am your customer and purchased once, you have made a profit. So, what’s wrong in shedding a portion of that profit to make me buy once again and make more profit? Offer coupons to your existing customers and create a need so that they buy again.

Offer discounts – The most lucrative thing associated with online shopping is low cost with discounts. Make your price competitive, give discount whenever and wherever you can and create a noise. Send mailers to all your customers or run promo campaigns.

Be interactive and friendly – Use social media (Facebook, Twitter, MySpace and so on) to be connected with your customers. Make your offers through these platforms. Use apps to make your products available through social media networks.

Get a toll-free customer care number – If possible, give 24 X 7-customer support through a toll-free number besides email and chat support.

Transparent business policies – Be clear in defining your shipping and return policies. Think from your customer perspective and if needed, add an FAQ section with the answers to the obvious questions.

Supports multiple payment options – Support all major credit cards in your region. If debit card or net banking is more popular, give these options too.

Sense of security – display authentic and reputed security seals from top service providers on store. Your online customers will talk about your security and this will create a trust.

Better technology, smarter look – Use the latest technologies and try to look smarter and sleeker than your competitors; your customers will always like it.

Keep an updated product list – Keep product-list of your online retail store updated and display the latest price and other information. If you want to display a product that is not in stock, Display the “Out of Stock” right at the beginning on the category page itself. No customer would like to start the buying process for an “Out of Stock” product.

These are some of tips (and not all!) that can make your store a ‘comfortable’ zone for your customers to return. Through your online store be friendly to your customers and give them better deals; nothing can entice your customer than a service with a smile.