Online Retailing: How to tune your store’s performance

For an online store, the buck doesn’t stop at selling the product only. Being an ecommerce storeowner, you need to monitor the performance of your online shopping cart constantly and that’s critically important! You must always be informed about the status your online business and have a clear idea about the performance. However, it is not so easy measuring the performance of your ecommerce shopping cart. There are so many parameters that you will have to consider; some of these are business or domain specific and some are more generalized in nature. Here we discuss a few aspects of performance monitoring of your online shopping cart:

Keep a tab on your profits
Your revenue depends on various things. You may run a PPC campaign on Google Adwords with a thick daily budget; you are bound to get better sales with bulging revenue. However, this is a return of an additional investment in terms of your PPC expenditure. Similarly, if you lower the price of your products below the market price, you will get sales and expanding revenue figure. Again, you are compromising with your profit margin to register better sales. So, it is important that you constantly monitor your profit PERCENTAGE over a definite period of time and regular plot it on a graph. A uniform upward growth means you are heading for a good time!

Distributed sales
The success of an online store business largely depends on your per customer sales. In other words, it is better to have five customers buying a certain quantities of products rather than one customer buying the same. If there are more individual buying sprees in your online store, better chances you have of a good exposure in the market place. So, it is important that you keep a tab on sales vs. no. of customers’ ratio.

Faster delivery, increased satisfaction
Your customers (and everybody else’s customers) love to get the shipment in time. If you are committing that the product will be delivered in 2 days, it should be 2 days. If he gets in on the 3rd day, the customer won’t blame the shipping company he will blame you! So, keep a tab on the delivery dates of each consignment. Ask the shipping company to send you a weekly or a fortnightly report of delivery of all consignments and find out the date difference between the order data and the date delivery of each order. If the difference is more than what you are promising for a certain order, find out why the shipment was delayed. If needed, call the customer and say ‘sorry’. If the instances of “missing the delivery date” are frequent, it’s time to change the shipping company.

Use Google’s monitoring and analysis tools
Google offers a plethora of tools to analyze and monitor the performance of your website. Google Analytics can help you to monitor your traffic on a daily basis with various filters and views. Similarly, Google Web Master Toolkit can help you to monitor your product-keywords and their overall positions on the web.

Success in running an ecommerce store depends on how regular you are in managing your necessary activities. It is not required to spend hours; it’s all about keeping a check on everything that relates to your customers!

100% Customizable eCommerce Store and Yet Solid As A Rock - That's 24SevenCart

Ecommerce is fascinating, profit making and a somewhat sophisticated business. But make no mistake – ecommerce is no child’s play! Running an ecommerce store involves a harmonized maneuvering of some technologically complex systems and that too - every time an order is placed in your store. From database-driven dynamic pages to payment process to shipping integration – processes are all intertwined and not so easy to understand in one go.

So, do you need to know everything about these technologies? Well – not at all. You can use most of the shopping carts without even knowing a line of web programming. However, when it comes to customizing the features or adding a new one – your lack of knowledge fails you miserably! You are now at the mercy of the shopping cart vendor who, in nine out of ten times would charge you exorbitantly.

This is where we are different. When we say we are 100% customizable, we literally mean it. With 24Sevencart, the buck doesn’t stop at some run on the mill features; we have a plethora of domain (read business-specific) specific features, which are sufficient to serve some unique needs of specific businesses. Moreover, if you need something extraordinary, a feature nowhere to be found but you need it badly for your business – we are here for you!

Our customization charges for any standalone or RMS-integrated online shopping cart is truly affordable and sometimes it’s FREE too! The truth is – we are not the no.1 in the business and it’s our continuous effort to match the top honchos in the trade. So, for us providing an online ecommerce store solution is a progressively elaborated process!

24SevenCart integrates with Microsoft Dynamics RMS and POS2009. That’s not all – if you are using any other third party application with Retail Management System, we can integrate that too! Above all, we have robust solutions for channel integration with a 24SevenCart-based online ecommerce store as well!