Appealing To Women - Key To Success in Online Retailing

Shopping has been an obsession of women across the globe. A new shop in the neighborhood, a new shopping mall in the area, a new brand launched - women are first to know and first to go. When it comes to shopping, women are more organized (45% of women come to with shopping-lists as compared 27% of men), regularized and they show some definite trends in their buying behaviors. A retail stores woman is more likely to spend time in a retail store (29%) as compared to her male counterpart (23%).

Now, let us look at online retailing; a Jupiter Research survey says 60% of U.S. online shoppers are women! Another equally intriguing and related fact is - 92% of UK female Internet users buy products online. Undoubtedly, these figures show that there is an increasing trend amongst women to go for the online option.

When a woman visits a retail store she will consider a few factors such as:

• How conveniently the store is located

• Behavior of the staff

• Cleanliness (most of women are obsessed with it)

• Products put at an easy reach so that she can check the label, feel it (if required) and physically compare it with a similar product from a different manufacturer

• Overall aesthetic decoration of the store

• And most importantly - freebies and discounts available with the products

Naturally, the same woman when she would visit an online retail store will look for these factors in her sub-conscious mind. She would love to get the same feeling as she derives from the environment of her favorite retail store. She will unknowingly demand these from your online shopping store.

She would choose to stay and buy from your online web store if you can meet the following:

• Save time: You should give her the navigational freedom and easy roam around options in your store; give her instantly whatever she wants.

• Get a better selection: Your product should be the best in the designated price bracket

• Complete product details: Do not describe your products in single words; give as much detail as possible.

• Better value/offer: Your freebies should be 'useful' enough and the discount should be noticeable

• Logistics: You must deliver the product right at her doorsteps and nowhere else!

• Flexible return policy: Many times a woman takes a second opinion and you should respect this nature. Be flexible if she asks you to replace what she has bought.

It is the convenience of shopping from home that drives women to buy online and this has been the single most influencing factor that drives online retail sales. Online shopping store can help you to generate hefty profits and as women are your major customers, you must enact everything in your store to please them.

Affordable online store with 24SevenCart

If you have a well-established business giving you a profit-figure that goes beyond tens of thousands of dollars a month, you may not have a problem spending a few thousand dollars here and there to boost up your online sales. It has been and will be true for all businesses – “the amount you can afford to spend is directly proportional to how much you earn”.
However, this is not an ideal scenario for the rest of us; particularly, when you plan to expand the reach of your brick-n-mortar store through online means. In other words, when it comes to setting up an online store to reach a bigger customer-base, you usually do not have thousands of dollars to spend. Your overall affordability should get you a shopping cart that would not only serve your business purposes, but help you to establish your online business in the long run also.
24SevenCart is an online shopping cart solution developed exclusively keeping retailers’ affordability barriers in mind. When we say 24SevenCart is easily affordable, we mean that you can avail a Microsoft .NET based robust and 100% customizable shopping cart at a mere $790! Moreover, when it comes to integrating the shopping cart with your Microsoft Dynamics RMS system, you spend a paltry sum of $700.00 for a completely secure and proven web integrator known as ‘RMSlink’. This is not all – your monthly maintenance fees (with a gamut of facilities and add-ons) start from $50 only!
Needless to say - no other vendor in today’s RMS integrated shopping cart market can match our pricing structure while offering the set of services and features we are giving through 24SevenCart. The reason is quite simple; the pricing structure is devoid of any additional ‘toppings’ of extra profit which is a common practice amongst a lot of shopping cart vendors. “The key to successful ecommerce service business is in the steady growth of online retailers” – the team at 24SevenCart firmly believes this. How can a retailer grow if his shopping cart provider often arm-twists him to pay more in the name of additional features and monthly maintenance?
24SevenCart offers features that suits a particular business need; with profound flexibility for setting up the online store, a retailer can give any look he/she wants to the storefront. This result in uniqueness in the overall look, better shopping experience for shoppers and above all – greater visibility in the online-retailing fraternity.